Northgate Arinso are a fast growing company supplying legal and safety advisory and support services to employers under the banner "don't be a victim of the claims culture".

To increase awareness and boost sales, they are holding a series of seminars where businesses are invited to attend and participate.

Rather than present the "same-old-same-old" seminar powerpoint (which was viewed as a recipe for putting audiences asleep), Northgate commissioned us to produced an animated multimedia which would steer the audience through the presentation in an interesting and unpredictable way, thus sustaining their attention and delivering them ready-to-buy. This sample shows the intro section.