Prospect, the trade union for professionals with its new HQ in London's South Bank, wanted more new members, to increase their rate of new subscriptions.

A high quality presentation was seen as the route forward. They particularly wanted something creative that would capture the imagination of prospective new members.

An illustrated graphic multimedia in an animated style was chosen, with each slide uniquely hand drawn and illustrated.

While this cost a little more than the standard multimedia package, the extra cost was seen as well worth it for added sparkle it gave their message.